#18in18 Lululemon, 2018

I was commissioned to create a series of illustrations for activewear brand lululemon. The illustrations were used for their European #18in18 campaign, challenging their target market of yoga lovers to create a list of 18 goals for 2018. I was also asked to draw murals in their Regents Street store front throughout the month of January, recreating goals submitted by customers, staff and brand influencers.
︎  hello@hollystclair.com
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